THE CRYSTAL DARKNESS ALLIANCE
Bringing Light to Northern Nevada
On January 9 th, 2007, the community of Northern Nevada fought back against Meth. In a historic and unprecedented event, a 30-minute documentary titled Crystal Darkness aired in a roadblock, which meant it was broadcast simultaneously on almost all stations in the area.
The Crystal Darkness Campaign was a unique collaboration between the local media, schools, law enforcement, recovery specialists and the business community. It was spearheaded by Secret Witness a local non-profit crime stopping organization.
Because of the publicity leading up to the airing of Crystal Darkness, it is believed by many to have been the most watched program in Northern Nevada history.
The results of the historic airing will be realized for years to come and the campaign is just the beginning. However, the initial response was dramatic. One of the most significant positive affects of the campaign was that it brought the community together in the fight against Meth and now we are now completely mobilized to fight back to protect our youth and neighborhoods against this terrible drug.
Junior League
of Reno
